No matter what platform you are using, be it Instagram or any other one, engagement is the key.
When you engage with your audience, you are not just getting their attention but building a relationship of trust.
Remember that your audience's trust is gained through fun and creativity.
Just like you follow a well-sought approach for asking questions in the Instagram story, you must follow the same approach when it comes to Instagram live.
This article will help you come up with the most engaging live IG sessions.
What Is Instagram Live?
It’s a feature that is a subsection of Instagram stories.
Instagram stories include images and videos recorded and posted afterward.
Instagram live, on the other hand, includes live video streaming.
Therefore, you have to be well prepared before you go live. Here are some of the benefits of going live:
- The live videos are given priority in the user’s newsfeed.
- Your content immediately gets bumped to the first position in the stories.
- Followers will receive a message that you are now 'on air' (if they haven’t turned off notifications, that is).
- It’s a perfect way of building trust.
If you want to allure as many people as possible to watch your live sessions, better show them your sessions are worthy of their time.
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You Can't Wait To Go Live For The First Time, But Don't Know What To Talk About In Such Occasions?
The live sessions can be about anything as long as they bring value to your audience, namely teach them something new.
Here are some ideas:
1. Go Behind the Scenes
Take your customers behind the scenes and show them how the products are made.
Introduce them to your employees, show them how your office looks like, or walk them through a typical workday in your company.
This type of video contributes to building credibility as a business page.
2. Hold a Live Q&A Session
Another key ingredient to building a long-term relationship with your audience is to arrange a live Q&A Session, allowing them to ask anything.
You can also add photos and videos from your camera roll to the live video if you are using your smartphone to hold the session.
3. Give Product Demonstration
Through Instagram live, you can also demonstrate how a product works.
Provide a step by step instructional video and walk your users through the process of getting started with your product.
You can also welcome questions while you’re at it.
4. Offer Tutorials
You can also offer tutorials to your followers through Instagram live.
Tutorials sessions are common in niches such as skincare, crafting, art, music, and even food.
Tutorials are also a great way to connect with your audience, let them know about your personality, and build trust.
5. Give a Glimpse of an Event
In case your customers couldn't make it to your show or event, show them a glimpse of the event through Instagram live.
Instagram Live is a wonderful opportunity to build mutual trust with your audience that you will cherish forever since it serves you in both the short and long terms.
Use the various live sessions' themes offered in this article to engage with your audience.