Instagram is an app that's wildly popular globally, among all kinds of people.
Content creators and brands love the app for how it allows them to showcase their content in an aesthetic and eye-catching way.
Others love it for how it lets them share the best snippets of their life easily and immediately.
Likes are an essential part of the Instagram experience, and everyone is obsessed with knowing who likes their posts.
If you’re wondering whether or not you can see your likes by gender, keep reading below.
What Are Instagram Analytics?
For those who want to use Instagram seriously and not just for fun, figuring out Instagram analytics is where you should start.
Analytics lets you get in-depth information about the likes and comments you receive, as well as views on videos or Instagram stories.
Since Analytics is rather a wide topic, today we'll focus on the Analytics of likes.
Whether you’re a brand or just looking to become an influencer, you'll definitely want to know who likes your posts more by gender.
Instagram analytics is the tool making such data accessible for you.
Of course, if you don’t have enough likes, you can always buy Instagram likes to dominate Instagram.
The Benefits Of Analyzing Likes By Gender
When you break down the likes you get by gender, you can see whether you are appealing to your chosen market as planned or otherwise.
For instance, if you are a fashion or makeup blogger, your primary audience is probably women.
A high number of female likes can tell you that you’re doing well in your chosen market, while low female likes tell you the opposite.
How to check likes by gender?
To start, you can work with the built-in Instagram insights.
This tab isn’t that detailed but gives you a thorough overview of all of your IG page's engagement (including likes) nonetheless.
To access this feature, tap the three lines on the top right corner, and then tap ‘Insights’.
This will take you to a menu where you can see profile visits, likes, comments, and video views.
You can also see which part of the world most of your followers or likes are from.
This is a great and free place to start measuring how your content performs.
How to get in-depth analytics
If you want to analyze your Instagram page's engagement even further, you can always opt to get tools.
Tools can help you get much more data than the Instagram insights would ever give you.
You can try out free versions first before opting to pay.
However, know that if you plan on developing a career on Instagram, premium tools will make your life much easier.
The bottom line
When you check Instagram likes by gender, you can assess whether your page is in the right direction regarding marketing and popularity.
To check likes by gender, you can use simple tools, such as in-built features on the Instagram app, or you can pay to use premium tools instead.
These tools will always come in handy when you want to test if your posts get decent engagement rates and whether an improvement is called for.