It’s very crucial knowing where your social media friends and followers come from. You should start by at least knowing the country they live in. The good news about Instagram is they've got access to insights. Therefore, one can easily understand more about the audience they deal with, which's a handy tool, especially for branders. We're going to look at how to check where your Instagram followers come from and other analytics to note. Read on.
Checking your followers' location
To win in the market competition that’s being experienced in ecommerce lately, it’s relevant to understand the age, gender, location, different time zones, and days of the week when your followers are most seen online. Such knowledge helps get an idea of the most appealing content for your persona, the best posting time and days, among other crucial details. The following are steps to guide on how to check where your followers come from;
Open your profile, go to the top right, and tap the chart image- near archives, to access your Instagram insights.
Next, click the audience tab, and you'll be shown top cities and countries that your followers come from. Another thing shown is the gender and age range, then followers by time; when they're most active.
Instagram analytics tools
Union metrics are good for providing free account checkup. The report obtained uses algorithms from a paid analytics forum. It's useful for giving posts and comparing them with yours to help identify themes and trends. In case you refresh after one day, it shows how new posts are doing as likened to the average. Additionally, you can know who interacted with you and the leading fans and followers.
Socailbakers provide free analytics tools for other operations except for the period. It helps one see the most tagged accounts, posts, followers' numbers, and posts plus hashtags. It's charged at $20 monthly- you can use it for other accounts like YouTube, Twitter, or Facebook.
Brandwatch consumer study
Brandwatch can be converted into a very vital tool. It's suitable for tracking accounts, including those not yours. For this reason, you can decide to study and benchmark with your competitors to fix anything you feel is better than your performance. You can view their profile, demography, and posts. It also enables you to view the data on followers, interactions, and posts even after a year.
You can access insights via browser login or directly using the app on your gadget. While it may seem to lack many details, it gives a quick overview of your progress. Shows information about your recent posts and engagements as you liken them to see the most liked. Other metrics to sort with insights include comments, shares, the product opens, website clicks, calls, reach, and profile visits. It again shows persona demographics and is free.
Quintly sorts various social networks. It has a standard platform personalized with widgets for tracking metrics you need. It offers details statics for your profile, followers', and competitors'. It enables analysis of all the photos, filter user details, videos, and posts. It's used on Twitter, Facebook, Google, Youtube, and Linkedin. It gives a free 14-day trial for Facebook.
Iconosquare has numerous exciting features, including an activity overview in the past seven days. Its contents are engagement source, growth history, and popular media. The community label gives the following and followers' information. The optimization tab shows the post's time, tag and filter results, and average media lifespan. The tools also allow image sharing and will enable you to view likes, shares, and comments.
The bottom line
Using social media is relatively easy. It's necessary to begin by knowing your audience, understand their demographic information, where they come from, and their time zones, among other things. There are Instagram analytics suitable for improving your brand and maximizing the use of the app. For instance, union metrics, insights, socailbakers, quintly, and many more. Refer to the above article and use it for better operation of your Instagram account.