For all the skeptical ones out there, who always underestimated social media platforms' impact and direct influence on any business' profits and revenues, 2020 taught us all a painful lesson in marketing.
In a nutshell, when a global pandemic attacks the world, the only platform that stays stable and unharmed (quite the opposite at that, actually) is social media.
While many businesses went bankrupt due to COVID19, those who maintained an active Instagram profile bore fruit since it kept them going nonetheless (you can do it too; simply buy Instagram followers cheap $1).
Each local or some bigger-scale brand owes a great deal to Instagram, the platform we’ll focus on in today’s article.
Instagram Profiles; Where Do You Belong?
Just like its contestants, Instagram accounts divide into two main groups; those who spend their time there creating new content regularly and those who focus on consuming others' content and look for a place to pass the time in a fun and engaging way.
The fact that content creators fight endlessly on the other’s attention and interaction with their posts (namely hitting the like/ follow buttons) has given rise to a healthy competition, where the endgame is becoming Instagram influencers (here’s how much they make approximately).
One subject that's yet to be discovered in the influencers' game is how to get yourself a gig on Instagram.
We'll begin with a disclaimer; the precise number of followers guaranteeing you'll get a marketing campaign hasn't been broken down yet, but it's safe to say that the more followers, the merrier.
Moreover, once you've crossed the 100K followers' benchmark, the process becomes significantly easier.
Getting Your Own Influencer Gig
We don't believe in beating around the bush when there's something we really want to achieve.
Rather, you should pursue this cause head-on without worrying about the consequences.
If there are a handful of businesses you'd like to get in touch with, we recommend mapping them out according to those you use their products daily and those that don't mean much to you.
Authenticity is a fundamental element in successful marketing, and if you don't really believe in some product, you might just avoid promoting it in the first place.
The next step is writing a DM addressing the following matters:
- Why the brand should be working with you of all the Instagram personas out there.
- Offer practical content ideas to promote this product or another.
You can also attach an example for such a promotional post to show how eager you are.
Of course, there might be strategies that might work for one and not the other; better start experiencing the various means that appeal to you and see how far they could get you!