Instagram has been working hard to release new and better features.
One of those features is the Instagram Explore page.
It’s an effective tool for brands and influencers to increase their range and reach the top with little effort.
However, before you get your posts featured on the Explore page, you have to know how it functions in the first place.
What Is The Explore Feature?
The Instagram explore page has been there for quite a while now and has improved ever since; it’s the place where Instagram provides you with tailored content just for you.
By saying 'tailor-made', we obivously mean that one's explore page will always be different from their BFF's, etc., since the algorithm arranges it differently each time.
The page includes everything from images to IGTV videos and Instagram stories and is anyone's first choice on the app whenever they want to look for something new.
How Does The Explore Page Function?
Like most other features on Instagram, the algorithm also determines the explore page and what it features for each user.
Since understanding the algorithm to the fullest is only partially possible, one could still base some assumptions regarding which type of content is more likely to be featured on the Explore page than others.
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Follows And Likes
User interaction with content, i.e., following, giving likes, or leaving a comment, is the most significant factor determining what the algorithm will put on your explore page.
For example, if someone frequently visits food-related accounts and follows them, the explore page will be full of relevant posts.
However, it won’t show content from accounts that they already follow, as the explore page specializes in exposing us to new content.
Videos And Animated Content
In case you didn't know, the algorithm favors certain types of posts than others; videos, graphic-centered posts, and other animated content such as stickers are prioritized over images by the algorithm.
Moreover, it’s important to note that a high-quality image is superior to an average video.
Just like us, the Instagram algorithm doesn’t like reposts either, so you'd better refrain from reposting if you want your content featured on the Explore page.
A word of warning:
it has been revealed that the algorithm tends to demote reposts, thus immediately stopping them from acquiring a good position on the Explore page.
How Can You Get On The Explore Page?
The explore page can be a remarkable boost for your account if your posts reach it.
One of the best ways to get on the explore page is to use Instagram analytics.
Click on any of your posts to look at your analytics, and then choose the option “view insights”; the data processed will tell you how many interactions have been made from the Explore page on each of your posts, right under “Impressions”.
Each component generated by the Analytics could help you find which type of content has better chances to be featured on the Explore page and adjust your future uploads accordingly.