Instagram live is quite popular these days.
It is a great way to connect with your followers, establish your brand, build engagement, and sharing announcements or news.
You might think that it is a fad, but that’s not true.
According to different surveys, people prefer to watch live video than see a 'regular' social media post.
These numbers speak for themselves, declaring that the live video trend is not going anywhere soon.
That’s why it is essential to understand how to leverage Instagram live for your brand.
Does Instagram Live Have A Time Limit?
Yes, the time limit for uninterrupted Instagram live streaming is 60 minutes.
You can start another live stream again for another 60 minutes once the first one is over.
Do you want to take your Instagram videos to the next level?
You might find the following tips useful.
Set A SMART Goal
For social media success, it is essential to begin by setting goals.
There is a huge difference between starting a live stream with no objective and plan and doing one where you know exactly how to do it and what you want to achieve through it.
The initials SMART will help you ensure you've taken care of everything before your next live stream.
S= Specific, M= Measurable, A= Attainable, R= Relevant and T= Time based.
Specific: First things first; define your goal before you go live.
For instance, ’ I want to have around 40 percent more viewers in my next live stream’.
Refrain from defining vague goals such as,’ I want a good live stream video.’
It is a bad goal because it is unclear.
Measurable: The numbers of likes, views, or followers are the benchmark for success.
Attainable: Remember that your goal should be achievable for your brand or business. For example, I want to have 1000 Instagram followers.
Relevant: Pursue the goal if it does matter to you and your business.
Timely: When you have a deadline for your goal, then you can work with more focus.
For example, you can say, I want to host two live streams by the end of this month.
Are you eager to go live for the first time?
Better make it unforgettable. Get 1000 Live Views to ease the tension and start on the right foot.
Have Fun With Your Instagram Live Session!
Although it might sound surprising, part of a successful live stream begins with you; if you don't have fun, how can you expect your audience to enjoy it?
Allow yourself to shine through this intimate broadcast, engage with your viewers, and don’t get nervous when you mispronounce the word or make any mistake.
Acknowledge the mistake, laugh, and move on.
Engage With Your Viewers
Instagram live gives a great opportunity to engage with your viewers in real-time.
This way, you build trust and establish a great relationship with your viewers that are part and parcel of flourishing a brand.
Building a good relationship takes a lot of time and, of course, energy but using these 60 minutes productively, you can get what you want and much more than that.
Moreover, your audience will reward you with their trust and continuous attendance in your future live streams.