The small things matter the most. And it is these small things that we, unfortunately, are so eager to neglect and then complain about how slow the growth on a competitive social media platform can be.
Instagram captions are no different.
A good caption can create a big difference between a viral (or, in other words; a post that’s featured on the Explore page) or an average post and a poorly performing post.
To help you today write your bomb caption on Instagram, we present to you the complete guide to writing compelling Instagram captions. Let us begin.
Understand your audience
Understanding your audience is the utmost priority to writing Instagram captions.
Knowing what demography they belong to and what interests them is very important if you want your captions to affect your audience the way you want them to.
That being said, having an audience for a bomb caption is a must as well.
If you don’t have a good audience, you might want to focus on building an audience first. Perhaps buy Instagram followers if it helps.
We strongly advise you to take some time to learn what your followers prefer.
Do some experimentation, see what they like, ask them explicitly if you feel like it; remember that the goal is to understand your audience to the core.
Formal or informal
Instagram is a social platform, which means many people like to browse their feeds and take a break from their daily lives.
A lot of Instagrammers also like to write captions in informal language.
In fact, according to research, 70% of the respondents refrained from using formal English on their Instagram captions.
But it still depends; if you run a business page, maybe you should write formal captions with slight hints of informality to spice them up.
Again, it depends upon your niche and audience.
If you have a younger audience, go informal, and if you run a serious Instagram Page, perhaps go formal. It all comes down to knowing your audience, again.
Keep it short
Nobody likes to read long captions.
They’re supposed to be short sentences that describe an image.
And that is precisely how they ought to be treated.
Keep your captions as short as possible unless you have a writer’s page on Instagram and you are telling a story a reader can’t stop reading.
Otherwise, the shorter, the better.
However, keep in mind that writing short sentences does not equal writing short captions.
A caption can be one long sentence and still be short.
Don’t jump right in
If you reveal in a caption that your post has been sponsored by some company right away, it’s going to rob people’s interest off that caption.
The same goes for a specific goal or a campaign you want to promote using your Instagram post.
Do not jump right in. Instead, a short story, a quote, metaphor, or a poem might be a good start; anything to get your audience in the mood.
Perhaps you could start with a thrilling mystery if you’re into dramatic stuff.
Doing this makes your audience want to read what you have to say in the caption and helps them understand why you’re doing what you’re doing.
Give it a personal touch
This technique always works, giving your captions a personal touch by associating them with what you’re posting as a picture.
It builds your audience's confidence in you and enhances your brand's credibility.
However, do not lie here. People can spot it right away.
Make sure you have some experience with what you’re talking about in the caption.
Otherwise, don’t do it.
Keep it simple
Use simple words, words that are easy to understand because, on Instagram, you’re communicating with the public, not with a house full of academics.
In the study, 58% of the participants agreed on overusing simple words such as ‘but’ or ‘and’ etc.
you don’t have to overuse simple words like these because it steals the professionalism right off the captions. Still, you have to keep in mind that using simple words makes your content more accessible for your audience.
If none of the above tips worked, you could always hire a writer to do the job for you, and all you have to do is sit and relax while your audience goes crazy about how compelling your Instagram captions are.
That is it from our side, folks. We hope you liked the article and enjoyed it.