Instagram is an entertaining app, and probably that is why people are on it all the time. It has an entirely different interface than Facebook. That said, it is also easier to obtain likes on Facebook than on Instagram. Facebook’s algorithm allows a post to show in your feed every time one of your friends comments on it. That’s not the case with Instagram. So, it seems harder to obtain likes.
Some people find it so pivotal to score likes when it doesn't matter to get followers. Your likes don’t determine if more people will follow you. Some other factors are vital for attracting people to your profile.
You might be producing some outstanding content, and it might be discouraging not getting the number of likes you want. But, you need to realize that likes do not determine if people really like your content.
An essential part of your content is to engage people if you have them hooked, you have done a great job. You can engage people by making them comment, tagging their friends, and sharing the post.
Be creative with your content. You can ask questions and ask your followers to tag people who would love to see the post. That will undoubtedly increase your followers despite the fact the post has little likes.
Connect to People
If you really want to increase your followers, you need to build relationships instead of likes. Your post might have a good amount of likes, but what is it to someone who doesn't like your content. You need to engage with them and make them feel comfortable.
The likes won't matter if people love you. They will come for your content. Relationship marketing is essential here. People will ask their friends and family to follow you if you inspire and help them. The likes on your posts will be insignificant because people have formed a stronger bond with you beyond likes.
Now, this here can play a significant role if you have your audience hooked. If your followers love your content, the algorithm will show it on the top of their feed and stories. You must also try to reply to them often and engage them in polls, questions, and giveaways.
The likes really don't matter because often people with zero posts have a lot more followers. You can connect to your audience through stories that are more candid and insightful. Going live will also help them form a more excellent bond with you.
Promotions and Other Platforms
Now, likes necessarily don’t matter if you are running a business on an entirely different platform, and Instagram is just a platform to connect with people. You might have a running website, blog, or YouTube Channel, and you would just need Instagram to handle queries and share stories.
In that regard, people will follow you despite no likes on your posts. They love your content on the other platforms; they don't really need likes as a validation.
Recently, social media platforms have drilled the importance of likes for our survival. It’s like a validation we need after posting. However, your likes don't determine your popularity or your number of followers. People will continue to follow you as long as you produce fantastic content.